News & Story Ideas
The art to succeeding in business is not to work harder, think smarter, or to be competitive. It's to think in fresh ways that allows you to continually see your business newly. Create opportunities for new expression of your business.
Not all PR is created equal. What are your goals? Are you looking for national or local publicity; a traditional, online or social strategy? Drew and his team can help you get clear about how PR fits into your overall marketing plan.
There is an age old debate, does PR really work? But before you can even begin to answer that question, you need to know what “works” actually means.
Before you start laying the foundation for PR success, you need to have your ducks in a row. Be crystal clear about who you are, what makes you unique, why the media should care, and why they should care now. Assure you have a consistent message by having all your media materials ready before the press come knocking.
Advertising is paid media, public relations is earned media. Drew discusses the differences between the two, the benefits of each, and how to decide what the right choice is for you and your brand.
In your hectic life, is it difficult to find the time to connect with the media to land the placements you desire? Do you need guidance on who to pitch, what to pitch them, or when to pitch? Are you confused about how to close the deal with the media? Or what it takes to be a media superstar? Drew can help.
So you’ve landed the mother of all placements. Great! What now? Scoring media coverage alone won’t necessarily translate into record sales or a huge spike in your website’s traffic. Like most things, media coverage is a means to an end, not an end in itself. You need to leverage your newfound exposure to reach your goals, using it in a way to attract potential clients who won’t wait for you to open the door because they’ll be knocking it down themselves.
Drew Gerber, CEO and cofounder of Wasabi Publicity, has made inspiring change and impacting the global community his life’s work. “House Hunters International” featured one excellent example of Drew’s work in the world. He and his partner renovate property in a small Serbian village where Drew also builds an IT education center to improve the lives of the locals.
Wasabi Publicity CEO Drew Gerber has changed the face of modern PR, but before that he ran a .com business. Now, he brings his multi-level expertise to bear for clients who want a website that really works for them and their brand.
As of the latest reports, approximately 56% of Internet traffic is from mobile devices. If your website isn’t mobile friendly, you are turning off more than half of your potential audience and harming your credibility and your brand. Wasabi Publicity CEO Drew Gerber explains what steps—including mobile optimization—can help ensure your online presence is friendly and approachable.
In today’s digital world, your social media presence is your main distribution channel. If you are misusing or underusing social media venues, you are missing out on your highest level of success. Wasabi Publicity CEO Drew Gerber explains.